Table data from 1 October 2026. The prices were read on that day straight from each vendor's pricing page.
The Short Answer
According to the pricing pages read on 1 October 2026, the entry paid plan of appointment management apps in Israel costs between ₪49 and ₪149 a month, and three vendors (Timing included) also publish a free plan. The price alone is misleading: at Tor Digital and Zman Tov the entry plan is capped at 25 appointments a month, at BookedUp at 100, while Plannie's and Dibs's pricing pages do not cap appointments.
Timing (which we run, so this comparison is not neutral) offers a free plan of up to 15 appointments a month, and a Basic plan at ₪79 a month with unlimited appointments, WhatsApp reminders and 300 marketing SMS. The price on our site is final, with no VAT added. Most other vendors publish prices before VAT, so what you pay is higher than the printed number.
A vendor whose page did not open or showed no price is marked "not published".
How We Checked
On 1 October 2026 we read each listed vendor's pricing page. The table shows what the page displayed that day: the monthly price of the entry paid plan, with a note for each vendor on whether the page says the price excludes VAT. The comparison rests on pricing pages only - we did not assess quality, support or user reviews. Plans and prices change, so check the vendor's page before you decide. Timing's figures come from our own pricing page. Calmark was read on 15 October 2026, after its page returned an error on 1 October.
The Table - Prices and Plans, 1 October 2026 (Calmark: 15 October)
| Vendor | Entry paid plan (per month) | What caps the entry plan | Free plan | Trial | Notes |
|---|---|---|---|---|---|
| Timing | ₪79 (Basic). Final price, no VAT added | Unlimited appointments. 300 marketing SMS a month. WhatsApp reminders included | Yes: ₪0, up to 15 appointments a month | One-time 14-day Premium trial, no credit card | Professional at ₪129: up to 2 team members and attendance confirmations. Premium at ₪199: up to 5 team members. Monthly billing only |
| Tor Digital | ₪49. The page does not mention VAT | 25 appointments, 50 customers and 100 SMS/WhatsApp messages a month | Yes: ₪0, up to 10 appointments, 10 customers and 50 messages a month | First month free, per the page | ₪89: 100 appointments. ₪189: unlimited appointments and customers plus staff management. ₪289: card processing, invoicing and an AI WhatsApp assistant |
| Zman Tov | ₪59, excluding VAT | 25 appointments, 200 customers and one staff member a month. 100 free messages (₪0.08 per extra message) | Not on the page | 30 days | ₪99: 50 appointments and unlimited staff. ₪149: 100 appointments. ₪199: unlimited appointments. The page lists payment by credit card |
| BookedUp | ₪69 (Solo), before VAT. ₪81 with VAT, per the page | 100 appointments and 250 messages a month, one user, one active calendar | Not on the page | 21 days, no credit card | Plus at ₪149: 400 appointments, 1,000 messages, 4 users, deposits and a waiting list. The homepage calls the first plan Basic |
| Dibs | ₪99 on monthly billing (₪79 on annual billing), excluding VAT. Read again on 15 October 2026, unchanged | Unlimited appointments and customers, waiting lists and questionnaires. No reminders appear on this plan: SMS reminders appear from ₪119, WhatsApp reminders from ₪139 | Not on the page | 14 days, no credit card | ₪119 a month, excluding VAT: SMS reminders, arrival confirmations and Google Calendar sync. ₪139 a month, excluding VAT: WhatsApp reminders and up to 3 staff calendars. Add-ons: built-in payments (Grow) ₪39 a month and invoicing ₪29 a month, excluding VAT. On annual billing ₪79 / ₪99 / ₪119 a month, excluding VAT; per the page, annual billing is non-cancellable. |
| UpTor | ₪99 (Basic), excluding VAT | A single employee and 300 free messages a month. No appointment cap stated | Yes: Lite ₪0, single employee | 14 days (stated on the Extended plan) | Extended at ₪149: unlimited staff and 500 messages. Business at ₪249, with a one-time ₪1,790 setup fee + VAT |
| Clickynder | ₪99 (Small). The page does not mention VAT | Up to 3 staff, one location and 100 appointments a month. Messages not stated | Not on the page | 60 days, no credit card | ₪199: up to 10 staff and 500 appointments. ₪499: unlimited. Prices are on the homepage, there is no separate pricing page |
| Simple Tor | ₪99.9 (Premium+), excluding VAT | A package of 300 SMS, no WhatsApp. Staff and appointment caps not stated | Not on the page | One month | Pro at ₪139.9: up to 20 staff, up to 3,000 customers, 500 WhatsApp messages and 50 payment requests a month |
| Plannie | ₪127, excluding VAT | A single plan. The page says it includes all tools without limits and lists no quotas | Not on the page | 30 days, no credit card | 12% discount on annual billing |
| Pink | ₪129, excluding VAT | The page lists no caps on appointments, staff or customers | Not on the page | 14 days | ₪229 adds an AI Agent with an official WhatsApp connection, up to 1,500 messages a month. The ₪129 plan includes, per the page, a cash register, inventory and team management |
| Kavanu | ₪149 (Basic), excluding VAT | A single user (per the homepage) and 150 WhatsApp messages a month. No appointment cap stated | Not on the page | Not published | ₪189: invoicing and 300 messages. ₪199: card processing (Apple Pay, Google Pay, Bit), deposits and 400 messages |
| Calmark | ₪99 (Basic), excluding VAT. Read on 15 October 2026: on 1 October the page returned a 403 error | Unlimited appointments and customers and 300 messages a month (the page names no channel). WhatsApp messages appear from ₪139 | Not on the page | Two weeks, per the home page, no card details | ₪139 a month, excluding VAT: WhatsApp messages, Google sync, waiting list and forms. ₪169 a month, excluding VAT: register, invoices, card, Apple Pay and Bit, deposits and cancellation fees. On annual billing ₪79 / ₪119 / ₪149 a month, excluding VAT. |
Two more vendors we tried: Touri - we could not open a pricing page, so it is not included. Point - the site shows no price on the pages we checked (not published).
About VAT: on pages that say "excluding VAT", what you pay is higher than the printed price. BookedUp's own page shows ₪69 before VAT becoming ₪81 with VAT. Timing's price on our site is final.
Why the Entry Price Misleads - An Example With 60 Appointments a Month
Say a business has about 60 appointments a month and one staff member. The first plan that holds 60 appointments, per the pages:
- Tor Digital: ₪89 (the ₪49 plan is capped at 25 appointments)
- Zman Tov: ₪149 before VAT (the ₪59 and ₪99 plans are capped at 25 and 50 appointments)
- BookedUp: ₪69 before VAT (up to 100 appointments, 250 messages)
- Clickynder: ₪99 (up to 100 appointments)
- Dibs: ₪99 before VAT on monthly billing, without SMS reminders on this plan
- Timing: ₪79, no appointment cap
The numbers are printed as they appear on the pages, with no VAT calculation. The point: the lowest entry price in the table is not the price you pay once you pass 25 appointments a month.
When Timing Is Not the Right Choice
- You want the lowest entry price and have few appointments. Tor Digital (₪49), Zman Tov (₪59) and BookedUp (₪69) publish entry prices below ₪79, with caps. If you stay under 25 appointments a month, one of them may cost you less.
- You mainly want a source of new customers. Timing's business directory is a free public page you join by consent, but Timing is built first for managing the calendar and customers you already have, and we do not promise any number of new bookings. If a marketplace with an existing user base is your main need, look at apps that focus on it.
- A cash register, inventory and payroll are your main need. Pink and Kavanu list them explicitly on their pricing pages. Timing's pricing page does not list them.
- You want an AI agent answering customers on WhatsApp. Pink (₪229) and Tor Digital (₪289) list one in their plans. Timing's pricing page lists no such agent.
- A large team. Timing Premium (₪199) covers up to 5 team members. Zman Tov offers unlimited staff from ₪99, and Simple Tor Pro up to 20.
- You want a discount for annual billing. Plannie and Dibs publish a lower annual price. Timing bills monthly only.
When It Is
Timing fits when the goal is fewer no-shows and an organized calendar without paying for a bloated system. What exists in practice:
- A real free plan of up to 15 appointments a month, with a branded booking page, a unique link and Google Calendar sync.
- Automatic WhatsApp reminders from the Basic plan (₪79), with a choice of send time.
- Attendance confirmations (Professional, ₪129): the customer confirms or cancels with a button in the message, and you see a "confirmed by customer" badge.
- Customer forms with a digital signature, for example a health declaration before a treatment (Professional and above).
- A waiting list that books the customer who was waiting when a slot opens up. In Timing it is available from the Professional plan and works only once you switch it on. Availability by plan is listed on the pricing page.
- Google Calendar sync: your appointments appear in Google Calendar on every plan, free included. Importing personal events into Timing's calendar is available from the Professional plan.
- A Hebrew and English interface, shekel prices, and cancellation at any time.
See the full pricing page or start free. Only looking for a plan that costs nothing? Read what is really free in appointment apps.
Choosing With Five Questions
- How many appointments do you have in a peak month, not on average?
- How many people will work in the business?
- How many customer messages do you send, and which kind (SMS or WhatsApp) does the plan include?
- Does the price include VAT?
- Is there a trial without a credit card, and what happens when it ends?
Sources
Pricing pages read on 1 October 2026 (Calmark on 15 October):
- Plannie
- Zman Tov
- Tor Digital
- Clickynder (homepage)
- Dibs (read again on 15 October 2026)
- Pink
- BookedUp
- Kavanu
- UpTor
- Simple Tor
- Calmark (read on 15 October 2026)