Appointment app for dog groomers, with WhatsApp reminders
Timing is an appointment app for dog groomers and pet grooming salons. Dog owners book on their own from your booking page, without downloading an app, and every service carries its own duration and price, so a small dog's bath and a large dog's full groom never take the same slot. The dog's name, breed and temperament go in the notes on the client card, which the client never sees. An automatic WhatsApp reminder goes out before every appointment from the Basic plan (₪79 a month on the website). There is a Free plan with up to 15 appointments a month.

Challenges Facing Dog Groomers
A full groom on a large double-coated dog takes far longer than a small dog's bath, and the calendar has to know it
Dog owners message and call mid-groom, when your hands are wet and the dog is on the table
A dog that misses a two-hour appointment leaves a big hole in the day
The dog's name, breed, temperament and what it dislikes, like the dryer or nail trims, live in your memory or a notebook
Regular clients remember to book only once the coat is already matted
A price that depends on the coat's condition, and a new client who cannot tell in advance what it will cost
How It Works, Step by Step
Build a menu by size and coat
Set up a separate service for each dog size and coat type, each with a duration and a price: a small dog's bath, a medium dog's full groom, a large dog's deshedding. The price can be fixed, a price range or hidden, and dog owners see only the times where the service they picked fits in your calendar.
Set your hours, breaks and rest
On every plan you set working hours, block time for a lunch break (one that repeats every day too) or for days off, and add a rest after each appointment, from 5 minutes to 2 hours, to clean the table and tools.
Share your link
Your booking page link goes in your Instagram bio, your WhatsApp status and your Google business profile. Dog owners book from it themselves, from any phone, without downloading an app, and see photos of your work on your business page.
The appointment lands in your calendar and on the card
A new appointment is confirmed at once or waits for your approval, by one setting for the whole business. While it waits, you can change its length and final price before you approve it, for example for a dog with a matted coat. The dog's details are kept in the notes on the client card.
A reminder and the next appointment
From the Basic plan, the dog's owner gets an automatic WhatsApp reminder before the appointment, at the time you chose. A dog that comes every month gets a recurring appointment on every plan, and for another interval you book the next one before the dog goes home.
A Sample Service Menu
The services and lengths here are an example. In Timing each business sets up its own services, each with its own duration and price, and the free times on the booking page are worked out from the duration.
| Service | Typical length | How to set it up in Timing |
|---|---|---|
| Nail trim | 15 min | A short service that fits between long ones. The rest you set after each appointment applies after it too. |
| Small dog bath and dry | 45 min | If the bath includes brushing and ear cleaning, include that time in the service's duration. |
| Small dog full groom | 1 h 30 min | For example a poodle, a shih tzu or a Maltese. If a scissor cut takes longer than a clipper cut, set them up as two services. |
| Medium dog full groom | 2 h | A separate service with its own duration and price, so the calendar keeps all the time it takes. |
| Large dog bath and deshedding | 2 h | For double-coated dogs such as huskies or golden retrievers. If the time varies from dog to dog, set a price range and use manual approval, so you can change the length and price before you approve. |
| Dematting | 1 h | For a dog with a matted coat. A from-price shows the dog's owner where the price starts, and you set the final price when you approve the appointment. |
| Puppy intro visit | 30 min | A short visit where the puppy gets used to the table, the water and the clipper's noise. A separate service with a short length, and it can be priced at 0. |
How Timing Helps Dog Groomers
A booking page for dog owners
Send one link, on WhatsApp or in your Instagram bio, and dog owners pick a service by their dog's size and coat and a free time, without waiting for a reply and without downloading an app.
The real length of every groom
Each service carries its own duration and price, so the calendar never offers an hour for a two-hour groom. After every appointment the rest you chose is kept, from 5 minutes to 2 hours, to clean the table, the tools and the hair off the floor. Available on every plan.
A client card with the dog's details
The client on the card is the dog's owner, and the notes keep the dog's name, breed, temperament and what you did last time, such as the clip length. The appointment history is on the same card, and the client never sees the notes.
WhatsApp reminders and attendance confirmations
From the Basic plan, the dog's owner gets an automatic WhatsApp reminder before the appointment, at the time you chose. From the Professional plan they can also confirm attendance from the reminder, or cancel from it when it goes out before your cancellation deadline.
A standing slot for the next groom
A dog that comes every month gets a monthly recurring appointment, on every plan, with an end date, a number of occurrences or no end. For another interval, such as every six weeks, you book the next appointment from the calendar before the dog goes home.
Waiting list
From the Professional plan, with the waiting list switched on, a dog owner who found no free time joins it. A time that opens goes to the first client on the list whose request fits: they are booked and told on WhatsApp, or the booking waits for your approval.
Practical Tips for Dog Groomers
Let dog owners add a note
On every plan you can turn on 'Customers can add a note' in the settings: whoever books writes a short note, such as the dog's name and breed, and you see it in the appointment details.
Manual approval when the coat decides the time
When an appointment waits for your approval, you can change its length and final price before you approve it, for example for a large dog with a matted coat. Manual approval is one setting for the whole business, on every plan.
A rest after each appointment
The rest after each appointment, from 5 minutes to 2 hours, is one setting for the whole business on every plan. Pick a time that is enough to clean the table and set out your tools for the next dog.
A message after the appointment with home care tips
From the Professional plan, the dog's owner gets an automatic WhatsApp message about two hours after the appointment ends, in text you write yourself, for example how to brush the coat at home and when to book the next groom.
What does Timing cost a dog groomer?
| Plan | Price a month | What you get |
|---|---|---|
| Free | ₪0 | Up to 15 appointments a month and one person. A booking page, services by size and coat, client cards with the dog's details in the notes and recurring appointments, with no WhatsApp or SMS reminders. |
| Basic | ₪79 | Unlimited appointments and an automatic WhatsApp reminder before every appointment. 300 marketing SMS a month, once Timing approves the business to send SMS. One person. |
| Professional | ₪129 | Everything in Basic, plus a second groomer on the team (up to 2 people on Professional, the owner included), a waiting list, attendance confirmations from the reminder and a message after the appointment with home care tips. |
| Premium | ₪199 | Everything in Professional, plus up to 5 people on Premium, invoices and a second reminder before the appointment. |
A one-time 14-day Premium trial, no credit card, starting when you create your first business. After it you move to the Free plan automatically, with no charge.
Compare all plansFrequently Asked Questions
Where do I keep the dog's details, like its name, breed and temperament?
Where do I keep the dog's details, like its name, breed and temperament?
On the client card. The client is the dog's owner, and the notes on the card keep the dog's name, breed, temperament and what you did last time. The client never sees the notes, and the appointment history is on the same card, on every plan.
Can a small dog and a large dog have different lengths and prices?
Can a small dog and a large dog have different lengths and prices?
Yes. Set up a separate service for each size and coat type, each with its own duration and price, and the dog's owner picks the service that fits their dog on your booking page. The price can be fixed, a price range or hidden, on every plan.
What if a client has two dogs?
What if a client has two dogs?
The client books an appointment for each dog, or you set up a service for two dogs with their combined length. Both dogs' details are kept in the notes on the same client card.
Does the app send the dog's owner a WhatsApp reminder?
Does the app send the dog's owner a WhatsApp reminder?
Yes: an automatic WhatsApp reminder before every appointment, from the Basic plan (₪79 a month on the website), at the time you choose, from 15 minutes to 72 hours before. The Free plan has no WhatsApp or SMS reminders. From the Professional plan the dog's owner can also confirm attendance from the reminder, or cancel from it when it goes out before your cancellation deadline.
Can a regular client get an appointment every month?
Can a regular client get an appointment every month?
Yes, on every plan: a recurring appointment repeats every day, every week on the days you choose, or every month. For another interval, such as every six weeks, you book the next appointment from the calendar at the end of the groom.
Do dog owners need to download an app to book?
Do dog owners need to download an app to book?
No. They book on a booking page that opens in the browser, from a link you send on WhatsApp, on Instagram or anywhere else. Only you download the app, for iPhone or Android, and you can also work from a computer.
What happens when a dog owner cancels?
What happens when a dog owner cancels?
A signed-in client cancels on their own from their appointments page, until the cancellation deadline you set (24 hours before the appointment by default), and you get a notification. With the waiting list switched on (from the Professional plan), the time goes to the first client on the list whose request fits.
How much does an appointment app for a dog groomer cost?
How much does an appointment app for a dog groomer cost?
Timing has a Free plan, up to 15 appointments a month with no credit card. On a website subscription the paid plans are Basic at ₪79 a month, which adds WhatsApp reminders and unlimited appointments, Professional at ₪129 and Premium at ₪199. Your first business also gets a one-time 14-day Premium trial with no credit card, then moves to the Free plan automatically with no charge.
More on Timing
Guides and further reading
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