Appointment app for estheticians, with WhatsApp reminders
Timing is an appointment app for estheticians: clients book on their own from your booking page, the calendar knows how long each treatment takes, and a WhatsApp reminder goes out automatically before every appointment, from the Basic plan (₪79 a month on the website). You can start on the Free plan, up to 15 appointments a month with no credit card, and work from an iPhone, an Android phone or a computer.

Challenges Facing Estheticians
Endless WhatsApp threads just to agree on one time
Treatments of different lengths - a deep cleanse, a peel, and hair removal do not take the same slot
A treatment with waiting time in the middle, during which another client could have been seen
Treatment packages tracked on paper, with nobody sure how many sessions are left
A no-show on a ninety-minute treatment is a real hole in the day
Client product history and sensitivities scattered between notes and memory
How It Works, Step by Step
Build your treatment menu
Set up each treatment with a duration, a price and a description: a classic facial, a deep cleanse, a peel, waxing, brow shaping. Timing shows clients only the times where the treatment they picked fits in your calendar, so a ninety-minute treatment is never booked into an hour.
Set your hours, blocks and rest
On every plan you set working hours, block time for a break, a training day or a holiday of several days, and add a rest after each treatment, from 5 minutes to 2 hours, to change the linen and disinfect. To stop last-minute bookings, you also set a minimum notice before an appointment.
Share your link
Your booking page link goes in your Instagram bio, your WhatsApp status and your Google business profile. Clients book from it themselves, from any phone, without downloading an app, and see photos of your work on your business page.
Treatments land in your calendar
A new booking is confirmed at once or waits for your approval, by one setting for the whole business. Every client is kept on a card with their treatment history and your notes on skin type, sensitivities and products, which the client never sees.
Reminders, and a course that stays in the calendar
From the Basic plan, every client gets an automatic WhatsApp reminder before the treatment, at the time you chose. A client who comes for a course of treatments every week or every month gets a recurring appointment, on every plan.
A Sample Service Menu
The services and lengths here are an example. In Timing each business sets up its own services, each with its own duration and price, and the free times on the booking page are worked out from the duration.
| Service | Typical length | How to set it up in Timing |
|---|---|---|
| Classic facial | 1 h | A basic service with a duration, a price and a description. Include the cleanse, the massage and the mask in the duration, so the calendar keeps the whole time. |
| Deep cleanse | 1 h 30 min | A long treatment: set the full duration, so the booking page never offers it in a gap that is too short. In the service note that goes out with the reminder (from the Basic plan), you ask clients to come without makeup. |
| Chemical peel | 45 min | From the Professional plan you attach a health declaration with a signature to the treatment, sent to the client with the booking confirmation, so you know about pregnancy, medication and sensitivities in advance. |
| Anti-ageing facial with a mask | 1 h | From the Professional plan you set it up as a split service, for example 20 minutes of application, a 25-minute wait and 15 minutes to finish, and the middle opens for another client's short appointment. |
| Acne treatment course | 1 h | From the Professional plan you sell the course as a treatment package: Timing counts the visits, and the client sees how many sessions are left (packages are opening to businesses gradually). |
| Leg waxing | 40 min | A short service with its own duration and price. If different areas take different times, set each area up as a separate service. |
How Timing Helps Estheticians
A booking page clients book on by themselves
Send clients one link, on WhatsApp or in your Instagram bio, and they pick a treatment and a free time without waiting for a reply. Clients do not need to download an app.
The real length of every treatment
Each treatment carries its own duration, so the calendar never offers half an hour for a ninety-minute treatment. A treatment with a wait in the middle is set up in phases, and the time between phases opens for another booking (phased treatments from the Professional plan).
Treatment packages
From the Professional plan, sell a course of 6 or 10 sessions: Timing counts the visits for you, and the client sees how many sessions are left. A visit comes off when you mark it on the appointment, or automatically when you mark the appointment completed, if you turned on 'Punch the card automatically'. The feature is opening to businesses gradually and is not yet available to every business.
Client record with history
Every past treatment, notes on skin type and sensitivities, and contact details, on one record opened straight from the calendar.
WhatsApp reminders and attendance confirmations
An automatic WhatsApp reminder before the treatment, at a time you set in advance (from the Basic plan), and a one-tap attendance confirmation request (from the Professional plan). A client who cancels before your cancellation deadline frees the slot at once.
Health declaration before the treatment
A health declaration or treatment consent form goes to the client automatically with the booking confirmation, signature included, and the answers are saved on the client's record (from the Professional plan).
Practical Tips for Estheticians
Choose when the reminder goes out
From the Basic plan you pick one time for the WhatsApp reminder, from 15 minutes to 72 hours before the appointment. For a ninety-minute treatment, pick an early time that comes before your cancellation deadline, so the cancel button in attendance confirmations (from the Professional plan) works and you have time to fill the slot.
Moving from a paper diary? Import your clients
On every plan you import a client list from an Excel or CSV file, and every client gets a card you can add notes to about skin type and sensitivities.
A waiting list for times that open up
From the Professional plan, with the waiting list switched on, a client who found no free time joins it, and the time of a cancelled treatment goes to the first client on the list whose request fits.
Instructions after the treatment
From the Professional plan, an automatic WhatsApp message goes out about two hours after the appointment ends, in text you write, for example to stay out of the sun and use sunscreen. It is one message for all appointments, so write it to fit all your treatments.
What does Timing cost an esthetician?
| Plan | Price a month | What you get |
|---|---|---|
| Free | ₪0 | Up to 15 appointments a month and 1 staff member. No automatic client reminders. |
| Basic | ₪79 | Unlimited appointments, automatic WhatsApp reminders and 300 marketing SMS a month, once Timing approves the business to send SMS. |
| Professional | ₪129 | Everything in Basic, plus phased treatments, treatment packages (opening to businesses gradually), health declarations, attendance confirmations and a waiting list. Up to 2 staff members. |
| Premium | ₪199 | Everything in Professional, plus invoices, a second reminder before the treatment and progress tracking for each client. Up to 5 staff members. |
A one-time 14-day Premium trial, no credit card, starting when you create your first business. After it you move to the Free plan automatically, with no charge.
Compare all plansFrequently Asked Questions
Is there an appointment app for an esthetician who works alone?
Is there an appointment app for an esthetician who works alone?
Yes. Timing needs no staff set up: clients book from your booking page, and the calendar and client records run from your phone, with WhatsApp reminders from the Basic plan. If someone joins you later, you add them to the same account: up to 2 people, you included, on the Professional plan, and up to 5 on Premium.
How much does an appointment app for an esthetician cost?
How much does an appointment app for an esthetician cost?
Timing has a Free plan, up to 15 appointments a month with no credit card. On a website subscription the paid plans are Basic at ₪79 a month, which adds WhatsApp reminders and unlimited appointments, Professional at ₪129 and Premium at ₪199.
Does the app send clients a WhatsApp reminder?
Does the app send clients a WhatsApp reminder?
Yes: an automatic WhatsApp reminder before every appointment, at a time you set in advance, from the Basic plan (₪79 a month on the website). The Free plan sends no automatic reminders. From the Professional plan you can also ask the client to confirm attendance in one tap.
Do clients need to download an app to book?
Do clients need to download an app to book?
No. Clients book on a booking page that opens in the browser, from a link you send on WhatsApp, on Instagram or anywhere else. Only the esthetician downloads the app, for iPhone or Android, and you can also work from a computer.
Can I manage treatment packages in the app?
Can I manage treatment packages in the app?
Yes: from the Professional plan you set up a package of several sessions, Timing counts the visits, and each client's card shows how many sessions are left, a balance the client also sees in their own account. The feature is opening to businesses gradually and is not yet available to every business.
How do I handle a treatment with waiting time in the middle, like a mask?
How do I handle a treatment with waiting time in the middle, like a mask?
From the Professional plan, set the treatment up in phases, for example 20 minutes of application, 25 minutes of waiting and 15 minutes to finish, and the middle opens on the calendar for another booking, so you can see another client in the meantime.
Can I send a client a health declaration before a treatment?
Can I send a client a health declaration before a treatment?
Yes, from the Professional plan. Attach a form to a treatment and it goes to the client automatically with the booking confirmation, signature included. The answers are saved on the client's record.
How do I cut down on clients who do not show up?
How do I cut down on clients who do not show up?
A WhatsApp reminder before the treatment (from the Basic plan) and a one-tap attendance confirmation request (from the Professional plan). If an appointment is cancelled, the waiting list (from the Professional plan) lets you fill the freed time.
More on Timing
Guides and further reading
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