Booking app for therapists and clinics in Israel, with WhatsApp reminders
Timing is a booking app for therapists and clinics in Israel: physiotherapy, complementary medicine and emotional therapy. It lets patients book on their own 24/7, sends WhatsApp reminders (from Basic, ₪79 a month on the website) that help reduce no-shows, and keeps a client card with visit history and notes. Therapists mostly work alone, and every scheduling call eats into treatment time.

Challenges Facing Therapists
Scheduling calls mid-session hurt the focus and privacy of the patient in the room
A no-show on an unpaid session is a lost working hour with no way to fill it
Treatment series and follow-ups are tracked from memory or a notebook
Patients hesitate to phone about emotional therapy, and book elsewhere
No organized client file with treatment notes, limitations, and progress
Hard to separate the private calendar from the clinic calendar
How It Works, Step by Step
Set up your treatments
Set up each treatment with a duration and a price: a first session, a follow-up, physiotherapy, acupuncture, a therapy session. Timing shows patients only the times where the treatment they picked fits in your calendar.
Set your clinic hours, blocks and rest
On every plan you set your clinic hours, block time for days you work elsewhere or for a holiday, several days in a row too, and add a rest after each session, from 5 minutes to 2 hours, to write up notes and air the room.
Share your link
Your booking page link goes on your website, your Google business profile and the message you send new patients. Patients book on their own, with no phone call, from any phone and without downloading an app.
Sessions land in your calendar and the client file
A new booking is confirmed at once or waits for your approval, by one setting for the whole business. Every patient is kept on a card with their session history and your notes, and the patient never sees the notes.
Treatment series and reminders
On every plan you book a recurring series: every week on the days you choose, every day or every month. From the Basic plan the patient gets a WhatsApp reminder before every session, at the time you chose, and from the Professional plan they can also confirm or cancel from the reminder.
A Sample Service Menu
The services and lengths here are an example. In Timing each business sets up its own services, each with its own duration and price, and the free times on the booking page are worked out from the duration.
| Service | Typical length | How to set it up in Timing |
|---|---|---|
| First session | 1 h | Longer than a follow-up, so a service of its own. From the Professional plan you can attach a health declaration or an intake form, which goes to the patient with the booking confirmation. |
| Physiotherapy session | 45 min | A service with its own duration and price. For a series, book a recurring appointment, every week on the days you choose, on every plan. |
| Emotional therapy session | 50 min | Give the service a general name, such as Session, because the reminder (from the Basic plan) shows the service name. |
| Acupuncture | 1 h | If you stay with the patient for the whole treatment, include all of it in the service's duration. If you see another patient while the needles are in, from the Professional plan you set it up as a split service, and the time between the phases opens for another booking. |
| Naturopathy follow-up | 45 min | Shorter than the first session. On the Premium plan you can log measurements you define at each session and track progress. |
| Remote session | 50 min | On every plan you paste a Zoom or Meet link into the appointment, and the patient sees a Join Meeting button on their appointments page in Timing. The link is not sent by WhatsApp, SMS or email. |
How Timing Helps Therapists
Self-Booking
Your own booking link, with no phone call: especially valuable for emotional therapy, where the first call carries weight.
Automatic WhatsApp Reminders
A reminder before every session, at the time you choose (from the Basic plan). With attendance confirmations (from the Professional plan), the patient confirms or cancels in one tap, and you know about an open slot in advance. For the cancel button in attendance confirmations (from the Professional plan) to work, set the reminder to go out before your cancellation deadline.
Full Client File
Internal treatment notes, such as medical limitations, and session history. The notes are never visible to the patient.
Treatment Catalog by Field
Physiotherapy, acupuncture, naturopathy, therapy sessions, each with its own duration and price.
Treatment Series
Book a recurring series of sessions in advance, daily, weekly, or monthly (on every plan), and see the patient's session history on their client card.
Waiting List
Last-minute cancellation? With the waiting list on (from the Professional plan), the slot goes to the first patient on the list whose request fits: they are booked and told on WhatsApp (unless you turned automatic promotion off, in which case the booking waits for your approval), without you picking up the phone.
Practical Tips for Therapists
A general name for a sensitive service
The WhatsApp reminder (from the Basic plan) is a fixed template that shows the business name, date, time, service name and address. For emotional therapy, give the service a general name, such as Session.
Choose when the reminder goes out
From the Basic plan you pick one time for the WhatsApp reminder, from 15 minutes to 72 hours before the session. For the cancel button in attendance confirmations (from the Professional plan) to work, pick a time that comes before your cancellation deadline.
Set a cancellation deadline
On every plan, signed-in patients cancel on their own until the cancellation deadline you set (24 hours before the appointment by default), and after it they contact you. A cancellation before the deadline frees the time and sends you a notification, and with the waiting list switched on (from the Professional plan) the time goes to the first patient on the list whose request fits.
Your private calendar next to the clinic's
On every plan, appointments from Timing appear in your Google Calendar. From the Professional plan you choose Google calendars whose events block time in Timing, so patients cannot book over time that is taken in your private calendar.
What does Timing cost a therapist?
| Plan | Price a month | What you get |
|---|---|---|
| Free | ₪0 | Up to 15 appointments a month and one person. A booking page, a calendar, treatment series and a client file with notes, with no WhatsApp or SMS reminders. |
| Basic | ₪79 | Unlimited appointments and an automatic WhatsApp reminder before every session. 300 marketing SMS a month, once Timing approves the business to send SMS. One person. |
| Professional | ₪129 | Everything in Basic, plus attendance confirmations from the reminder, a waiting list, health declarations and intake forms, split services, Google Calendar events that block time, an accountant report and a second therapist on the team (up to 2 people on Professional, the owner included). |
| Premium | ₪199 | Everything in Professional, plus up to 5 people on Premium, progress tracking by measurements you define, invoices and a second reminder before the session. |
A one-time 14-day Premium trial, no credit card, starting when you create your first business. After it you move to the Free plan automatically, with no charge.
Compare all plansFrequently Asked Questions
Is the system suitable for emotional therapists who need discretion?
Is the system suitable for emotional therapists who need discretion?
Yes. Patients book through your link with no phone call, and the treatment notes in the client file are never visible to them. The reminder (from the Basic plan) is a fixed template that shows the business name, date, time, service name, and address, so consider giving a service a general name, such as 'Session'.
I work alone. Isn't this too much system for me?
I work alone. Isn't this too much system for me?
The opposite: it helps a therapist who works alone in particular, because there is no one to answer the phone during a session. The calendar (on every plan), reminders (from the Basic plan), and waiting list (from the Professional plan) work for you while you are in session.
Can I manage a patient's treatment series?
Can I manage a patient's treatment series?
Yes. Every patient has a full session history, and you can schedule a recurring series in advance (on every plan). On the Premium plan you can also log measurements you define at each session and track progress. A note you add to such a log is shown to the patient by default, and you can switch that off for each note.
Do patients need to install an app?
Do patients need to install an app?
No. Booking happens through a browser link: no download, no complicated signup.
Can I send a patient a health declaration before the first session?
Can I send a patient a health declaration before the first session?
Yes, from the Professional plan. Attach a form to a service and it goes to the patient automatically with the booking confirmation, signature included. The answers are saved on the patient's card.
Can I hold sessions online?
Can I hold sessions online?
Yes, on every plan. Paste a Zoom, Meet, or Teams link into the appointment, and the patient sees a Join Meeting button on their appointments page in Timing. The link is not sent by WhatsApp, SMS, or email.
What happens when a patient cancels at the last minute?
What happens when a patient cancels at the last minute?
A signed-in patient cancels on their own from their appointments page until the cancellation deadline you set (24 hours before the appointment by default), and you get a notification. After the deadline they contact you. With the waiting list switched on (from the Professional plan), the time goes to the first patient on the list whose request fits.
How much does it cost?
How much does it cost?
There's a free plan, and paid plans start at ₪79 a month on the website. Your first business also gets a one-time 14-day Premium trial with no credit card, then moves to the Free plan automatically with no charge.
More on Timing
Guides and further reading
How to book an appointment yourself
3 min
Special availability: bookings only at times you define
3 min
How to build a customer form
4 min
How to add your own field to the customer card
3 min
How to Reduce No-Shows - 9 Practical Methods
8 min read
5 Customer Management Mistakes Businesses Make (and How to Fix Them)
5 min read
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