About us
Some businesses sell their time. Timing was built for them.
A barber, a therapist, a trainer, a beautician, a nutritionist. When the calendar is full the business is alive, and when it is scattered across WhatsApp, a paper diary, and missed calls, it quietly burns time and money.
How this started
We started by watching. We sat with small business owners and saw what their day actually looks like: a message arriving mid treatment, a customer who never showed and nobody knew, an open hour nobody filled, and a month end that begins with hunting for numbers.
The tools that existed always felt written for someone else: in English, for a different working week, priced in dollars, with screens that need training. Someone working alone or with two employees is not shopping for a system. They want the day to go smoothly.
So we built one tool that does what is needed: it shows customers when you are free, reminds them before they forget, and leaves you one calendar you can trust. The rest, as owners keep telling us, is their job to do well.
What we believe
Four principles behind every product decision, including the ones where letting go would be easier.
Simple before clever
If a screen needs explaining, the screen is not good enough. We delete more than we add, and we test every screen on someone seeing it for the first time.
Your business, not ours
Your customers are yours. The list, the history, and the link stay with you, and you can export all of it whenever you like. We do not stand between an owner and their customer.
Built in Hebrew, not translated
Right to left Hebrew, an Israeli working week, shekels, local phone numbers, and holidays. All of it was built into the product from day one, not bolted on at the end.
Quiet confidence
Your calendar is your livelihood. We treat it that way: backups, clear permissions per team member, and real care about what goes out to customers in your name.
How we work
We are a small team, and that is on purpose. A message that reaches us is read by the people building the product, not filtered through three layers. A lot of what is in the app today began with one owner saying something annoyed them.
We ship small changes often and test them with real businesses before they reach everyone. When something breaks we say so and fix it quickly. A calendar is not a place to be clever.
The guides on this site are written from exactly what people ask us. If something is unclear to you it is probably unclear to someone else, and then it becomes a guide.
We would like to meet you
Set your business up in a few minutes, or just write to us and ask whatever you like.